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Expedia High Ranking Strategies

 Mastering the Art of Ranking Higher on Expedia

Art of Ranking Higher on Expedia

Mastering the Art of Ranking Higher on Expedia

In the digital age, travellers turn to online platforms to plan their vacations, with Expedia being one of the giants in the travel industry. Whether you’re a hotel owner or an independent host, ranking higher on Expedia can impact your business’s success. Expedia uses algorithms to determine search results and rankings. Understanding how to optimise your presence on the platform is crucial. This blog will explore strategies to help you climb the ranks on Expedia.

  1. Optimise Your Listing:

The first thing to remember so that you can rank higher on Expedia is to create a compelling, informative, and visually appealing listing. High-quality photos, detailed descriptions, and accurate information can improve your ranking. Include details such as room types, amenities, and unique selling points. Expedia allows you to list your property’s amenities, such as Wi-Fi, parking, fitness centres, and more. Ensure that your listing is complete and up-to-date. 

  1. Competitive Pricing:

Pricing plays a crucial role in ranking on Expedia for the most part. The platform’s algorithm considers your property’s pricing compared to similar properties in your area. Ensure your rates are competitive but also reflective of the value you offer. Expedia offers tools to help you monitor and adjust your prices.

  1. Gather Positive Reviews:

Positive reviews are like gold on Expedia. The platform values guest feedback. Properties with consistently high ratings are more likely to rank higher. You can encourage your guests to leave reviews so as to boost ratings. Always address negative feedback professionally and strive to resolve any issues. This shows potential guests that you care about their experience. Not to mention, higher review scores and active engagement with guests can help boost your ranking.

  1. Connectivity and Availability:

Expedia’s algorithm considers how well your property connects with its system. Use a reliable property management system to keep your availability accurate and easily accessible for potential guests. Ensure that your property is well-connected to Expedia to maximise visibility. 

  1. Utilise Promotions:

Expedia offers various promotional tools that can help boost your visibility and ranking. You should consider using deals, discounts, and special promotions to attract more travellers to your listing. These promotions not only make your property stand out but also increase the chances of attracting bookings.

  1. Work on Your Content:

Content is king in the digital world, and Expedia is no exception. Use well-written, keyword-rich descriptions and headlines to make your listing more seen. Consider what travellers might be searching for when creating your content. Additionally, update your content regularly to keep it fresh.

  1. Quick Response Times:

Another key point is that a fast response time not only enhances your customer service but also positively impacts your ranking. Monitor your inbox regularly and aim to respond to inquiries within a few hours or less.

  1. Guest Experience:

Consider offering special services or amenities that set your property apart, such as complimentary breakfast, airport transfers, or guided tours. Ensure that your guests have a comfortable and enjoyable stay, which can lead to positive reviews and repeat business.

  1. Use Expedia Partner Central:

Expedia Partner Central is a valuable resource for property owners. It offers insights into your performance and lets you make real-time listing adjustments. You can use the tools and analytics provided to track your performance and make decisions. The tools help in; content score and photo score, which helps optimise images and other best practices needed to create a visually striking listing. In addition, use this tool to its full potential by updating your inventory, adjusting rates, and optimizing your property’s visibility.

 

  1. Consistency Across Platforms:

Please make sure to maintain consistency in your branding and messaging across all online platforms, not just Expedia. A unified presence can help build trust and recognition among travellers, positively impacting your ranking.

If you want to book in the UK, you can find some of our properties on Expedia. We are located in Luton with two bedroom houses such as Poynters House, as well as Four bedroom houses such as Exton house.

In conclusion, ranking higher on Expedia requires an all-around approach. By following these strategies, you can enhance your visibility, improve your Expedia ranking, and above all, drive more bookings and increase your business’s success in the competitive world of online travel.

J-Wanjiru @Huku Kwetu

Written by Karibu Qwetu • October 13, 2023
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